For all of you real estate-working mom's and dad's out there, read on about what we're supposed to be doing NOW to get ahead of the curve during tough times and be positioned for greatness when the tide starts to turn.
Here are a few survival tips to balancing family life and real estate success:
1. DO NOT CUT BACK ON YOUR BUDGET! Keep in touch with your past customers--meaning ALL of your past buyers and sellers--on a monthly basis. Superstars get 80% to 90% of their business from past customers through continuous prospecting and marketing. Consider that we're still on track to sell four million re-sales nationwide this year. Who's going to sell them? Certainly not the ones who "give up." Stay in the game.
-Real estate trends expert Bill Barrett
2. I believe the best thing about this market is that we will see a flood of buyers coming out. Sellers who were waiting in the wings to sell their houses and buyers who were sitting in the wings waiting for rock bottom all will start to move as we see our market start to inch up. Remember: The agent with the most listings WINS! If I were to gamble, I would say things will be on the upswing starting this spring. So prepare for the surge of buyers by building your listing inventory NOW!
-Noted speaker Darryl Davis
Slap your sign in this yard, and wait for the buyers to come!
3. Stay in constant communication with your book of business, customer base and centers of influence. There is a market--people are buying and selling! This is a good time to make a change. It's also a great time to develop new niche markets. Property condition is paramount right now--properties need to be in good condition, and prices have to be right. Make your listings the most compelling properties on the market!
-Recruiting pioneer Carol Johnson
Property condition is paramount right now--
properties need to be in good condition, and prices have to be right.
4. Learn online marketing and how to use the technology tools consumers are using. You need to have an online presence and, of course, develop a database of prospects. Establish relationships with more prospects than ever before. Collect email addresses; use tech tools to stay in touch automatically until they are ready to buy and/or sell, and stay in touch with past clients.
-Speaker and trainer Claudia Wicks
Happy Deal-Making!
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